YOUR MONEY and TECHNOLOGY
Steve Jobs rolls over again and again and again
If there was any doubt Apple has lost its Mojo or the bloom is gone, this
year’s early September’s (back-to-school) extravaganza release of new devices has been widely acknowledged as a
major disappointment.
Any myth that Apple is cutting edge and the leader and 'great innovator'
was laid to rest.
'Evolution' and ‘S’ series upgrades were the company’s
buzzwords.
So what's new?
iPhone get upgrades to processor and cameras and some gimmicks. Oh, yes, it
now has an Android devices app so your iPhone can work with them.
The upgrades match what Android competitors already have but it is nice
for Apple to recognize most people buy Android devices and Apple needs to be
able to link to them.
iPad gets a larger 12.9 inch big brother -- to
compete with Android competitors already on the market
The new tablet also comes with two Apple firsts-- a keyboard cover and
stylus. Too bad both ideas have been part of Microsoft’s Surface line up
for years and are widely available from other manufacturers and third party
accessory suppliers.
And it must have shocked Apple launch attendees and linked worldwide
audiences when Tom Cook called up Microsoft employees to demonstrate the
wonders of the stylus.
Apple TV box, which has been underperforming and marginal for some 7 years, has now been totally redesigned and refocused
to allow for video gaming. And Apple, for once, is allowing independent third party game
creators access to the new OS operating system.
Also, the Apple TV box will come with sensors for body movement
recognition.
So Apple has finally realized the existence of PlayStation and Wii and Xbox.
So Apple has finally realized the existence of PlayStation and Wii and Xbox.
What innovation!!!!
Apple Watch, whose sales have disappointed experts and which has been ridiculed by
early adopters as flawed and hard to use, will no longer need to be teetered
to a nearby iPhone to operate. Think
Samsung Gear S and Google’s Android Wear. Most notably, it is getting new, designer
wrist bands from Hermes and new finishes including rose gold.
Wow!!! What great breakthroughs!!!
All these new devices will be priced to ensure Apple continues to have windfall profits as it refuses to accept anything less than a 50% profit -- unlike all others who accept 30% or far less.
Finally, the new operating system which will run the new Apple TV, the
iPhone 6S and 6S Plus and the new iPad
Pro and any new programs or apps designed for these devices will not be
backward compatible.
If you want a new feature, sorry, no upgrades allowed. Just pull out your
wallet and throw away your year old or older unit into the garbage!!!
So much for saving the environment!!!!
But why, you may ask, does the title of this blog focus on Steve Jobs?
I have argued in the past Jobs was a brilliant marketer and Paris/Milan
quality 'designer' but really not an innovator or inventor.
· But Steve
Jobs hated the idea of a stylus and often ridiculed it. Now it is an
Apple 'highlight'.
· As far
as Jobs was concerned, the original iPad was the one and only 'perfect size',
but now there are many and growing.
· Apple Watch’s
focus on optional real gold finishing and designer outsourcing to Hermes
or anyone else, and diverse wrist bands as a key
selling point, would not have been acceptable to the Zen Buddhist and control obsessed Jobs.
· Also, Steve
Jobs (while still healthy) had one fundamental rule: never release a product until all the bugs and flaws
have been solved; it must be perfect from day one on the market.
Today Apple is the most valuable company in the world and hugely
profitable. It has millions of loyal users who worship Steve Job's iconic
brand.
But Steve would not be happy with the companies 'progress'.
He would be
rolling over in his grave at every one of last Wednesday's 'great breakthroughs'.